At first comes a good idea. But in order for it to develop into a successfull shop, it is the well-elaborated concept that matters most. We are there to help you from enhancing your idea to the perfect technical implementation of your shop!

Retail and point of Sale construction: POS marketing is our expertise since 1946 – this makes DEEG exhibition&more your perfect company partner. Creating new concepts for the presentation of products is our daily business for years. We offer experience, young commitment and a close relationship with our clients.



You would like to launch a new product or put a spotlight on your current products? Let’s do it – with our experience in POS marketing we are your ideal partner in developing POS for your store. We do shopfitting for more than 73 years – it is one of the cornerstones of DEEG exhibition&more. 

Nowadays, it is just not enough to have a great product and fair prices. One must address the target audience directly and efficiently. With our experience in POS marketing, it will be an easy task for us to create your perfect point of sale, which will appeal to your clients. We do everything to increase your sales figures and support you in every step necessary to launch your new product to the market. In order to convince your buyer about shopping the right brand with you, it is very important how you present your products in your store. There are many different options in doing so – and we are there to help you choose the right product presentation for your store. We offer a wide range of POS for your shop display: standardized, functional, as well as custom-made and creative. However, we are also more than happy to develop a totally different idea with you and get inspired by your conceptions.   


No matter your industry or product you wish to market and sale – we will find the perfect concept customized for your expectations and desires. Trust us – and we will work with you towards your perfect point of sale.  

This is an excerpt from our services in the fields of retail and point of sale communication: 


Meet Some of  Fabulous Our Clients




DEEG exhibition & more GmbH
Emil-Hoffmann-Str. 43
50996 Cologne (Germany) 

DEEG exhibition&more – your agency for exhibition stand construction and event communication from Cologne, Germany. We stand for exhibition booth construction in the third generation since 1946. We do not just offer superb supervision of your trade fair projects, but also have the know-how to position you cross-channelled und successfully!

Tel:  +49 (0)221 99 96 72 40

Fax: +49 (0)221 99 96 72 43


Member of IFES – International Federation of Exhibition & Event Services


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© 2019 DEEG


always fresh! SINCE 1946